Nook & Cranny is a wooden furniture brand that offers a variety of products such as benches, coffee tables, and wooden frames.
I designed the logo and helped captured product images as part of my contribution to the brand's visual presence. To ensure a refined and eye-catching appearance for both the Instagram account and online store, we utilized Adobe Lightroom, Photoshop, Illustrator, and occasionally, InDesign.
The "Wanderlust" font is used in the logo, which resembles slabs of wooden furniture. The logogram is a simple "N" with a side silhouette of a man, representing the brand's creator and maker.
The detailed product photography and meticulous editing are at the heart of the social media efforts. We captured each item multiple times to create a comprehensive showcase.
Starting with styled photos, we aimed for an aesthetically pleasing presentation. We then followed up with clear and detailed shots to ensure a complete view of each product. Additionally, certain items were photographed from every angle in order to later create dynamic GIFs.
Following the editing process, we used text and designs to create visually appealing Instagram posts and stories. These graphics were also optimized for our online store.
